Licensing & Image Usage Explained

(Included in all projects unless otherwise stated)

This license is lifetime, worldwide and non-exclusive. It covers the majority of day-to-day brand usage.

What’s Included
You can use your images across:

• Website, email marketing, organic social media and digital content
• PR and earned media features
• Own-brand print and packaging such as brochures, product labels, lookbooks and catalogues produced by your brand
• Trade shows, activations, pop-ups and events hosted or controlled by your brand
• Paid digital advertising within Australia (for example, Meta Ads, TikTok Ads, Google Ads) on your owned platforms.
• Your brands storefront, office, studio or vehicle branding
• Internal merchandise such as staff apparel, stationery, gifts and corporate packs (not sold to customers)

Not Included (Requires Extended License)

• Paid digital advertising outside Australia
• Advertising or promotions created or run by retailers, distributors or collaborators
• Catalogue placements, promotional campaigns or displays run by stockists
• Merchandise created for sale, such as apparel, bags, posters or calendars

This license is designed for brand-led marketing where your brand is the advertiser.

(Available to purchase at any time)

The Extended License expands usage for brands who are scaling, stocked in retail stores or running advertising beyond Australia.

What It Adds

• Global paid digital and print advertising
• Retail and distributor advertising campaigns
• Point-of-Sale displays such as shelf talkers, banners and in-store signage
• Out-of-Home media such as billboards, transit posters, airport screens and large-scale signage
• Catalogue placements created by retailers or affiliates
• Merchandise created with the imagery and sold to customers

Extended licenses are issued for a defined period and are priced according to usage.

If you are unsure whether you need this, we will guide you.

Image licenses apply only to the brand that commissions the work.
If any other party wishes to use the images, they will require their own license.

This applies to (but is not limited to):

• Stockists and retailers
• Distributors and wholesalers
• Creative or advertising agencies
• Designers, stylists and collaborators
• Manufacturers and suppliers

There are two third-party license options available:

1. Portfolio / Showcase License

For collaborators who simply want to share the work to show their involvement.
This license allows:

• Website portfolio display
• Social media sharing
• Credit to the Client and Mindful Creatives is required.
  This license is perpetual.
  It does not allow any promotional, advertising or sales-driven use.

2. Advertising / Promotional License

For retailers, distributors or partners who wish to use the imagery to market or sell a product.
This license allows:

• Paid digital ads
• Retail catalogues and printed promotions
• Point-of-Sale displays
• Out-of-Home placements (for example billboards, transit, venue screens)

Credit is not required as this is a commercial advertising license.
This license is issued for a fixed period.

We can provide pricing and recommendations if and when a third party requests image usage.